The logo is stylized to resemble wood carvings and portrays the Eleanor, a ship that arrived in Boston carrying 114 chests of tea on the date of the Boston Tea Party.
Classic Black Tea
The ready-to-drink tea is packaged in an aluminum can because aluminum can easily be recycled and is one of the most sustainable materials.
Peach Chamomile Tea
The bags of tea are packaged in a sustainable, cardboard box. The box's shape allows for a minimum amount of glue to be used in the packaging process, allowing for an easier recycling process.
Sencha Mango Tea
The loose leaf tea is packaged in a glass jar, since glass is a material that can easily be recycled. The use of the jar also encourages the consumer to clean and reuse it after the tea is finished.
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Instagram Advertisement
The Instagram advertisement creates one seamless image the viewer can scroll through. It appeals to the younger portion of the target audience.
Magazine Advertisement
The magazine spread appeals to the older customers in the target audience. It could be found in various lifestyle magazines.
